Example campaign frameworks

Five credible combat-sports campaign frameworks.

These are the five campaign frameworks we run for combat-sports brands. Full case studies with real numbers will be published once campaign results are available. We do not publish invented performance data.

Close-up of black gloves and white hand-wraps on a fighter's hands

Product-Test Campaign Framework

A fightwear, supplement or recovery brand places product with selected fighters, coaches and combat-sports creators. Creators integrate the product into real training and publish Reels, TikToks and Story sets with clear ad disclosure. Best for: launch awareness, product credibility, organic-first content.

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Combat-sports coach in matte-black training kit, studio portrait

Coach Review Campaign Framework

A coach or technical creator demonstrates how a product performs in pad work, bag work, sparring preparation or gym-based training. Built for technical credibility on premium kit, recovery products and performance education content.

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Combat-sports athlete training inside a gym with hand-wraps and gloves

Gym Community Campaign Framework

A brand partners with gym owners, coaches and local fight communities for authentic product awareness through training-floor content, group usage and community-led storytelling. Best for bulk training kit, recovery, programmes and apparel.

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Combat-sports creator preparing content in a quiet training environment

Athlete Spotlight Framework

A multi-post creator-led storytelling format following a fighter through a training block or fight camp. Built for brands that want long-form narrative content with strong character and discipline credibility, supported by short-form clips for paid and organic.

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Multi-creator combat-sports content shoot inside a fight gym

Multi-Creator Launch Framework

A coordinated 3–6 creator launch around a single product drop or campaign moment — staggered publishing, mixed formats (Reels, TikTok, Stories, longer YouTube cut-downs) and a unified brief. Built for brands that need volume of credible content in a tight window.

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These are the five campaign frameworks we run for combat-sports brands. Full case studies with real numbers will be added once campaign results are available. We do not publish invented performance data.