Influencer campaigns for combat-sports brands.
We help fightwear, recovery, nutrition, gym and performance brands build creator campaigns with active fighters, coaches, gym owners and combat-sports creators across Muay Thai, boxing, kickboxing and MMA striking.
Brands building credible product trust.
- Fightwear brands
- Boxing, Muay Thai, MMA and kickboxing equipment brands
- Recovery and performance brands
- Nutrition brands, subject to product standards
- Gyms and fight schools
- Online striking education platforms
- Sports therapy and performance clinics
Pick the format that fits your product.
A managed campaign workflow, end-to-end.
From sourcing the right fighters and coaches to disclosure, content review and reporting — we run the operational layer so brands can focus on product.
Generic fitness influencers don't speak fight culture.
Combat-sports audiences are a sub-culture, not a general fitness crowd. They follow specific coaches, gyms, fighters and disciplines. Our creators come from inside that culture — they train daily, fight in active camps, and review products against the realities of pads, bags, sparring and recovery.
A clear, four-step process.
- Step 1
Brief and goal alignment
- Step 2
Creator sourcing and shortlist
- Step 3
Content production and review
- Step 4
Reporting and campaign learnings
Honest measurement, not invented metrics.
We report what actually happened on a campaign and frame it against credible combat-sports benchmarks — not against fabricated industry averages.
Impressions, video views, story views — reported as observed, not promised.
Likes, comments, saves and shares contextualised by discipline and audience size.
Combat-sports audience composition, gym/coach/fighter audience overlap.
Click-throughs, code redemptions, sign-ups — where the brand provides tracking.
We say no to a lot of things.
We turn down work that isn’t the right fit — for our creators, for the audience, or for the standards we hold ourselves to.
- Brands looking for fake reviews, undisclosed sponsorships or astroturfed engagement.
- Generic fitness creators outside combat sports.
- Products that require unsubstantiated medical, recovery or performance claims.
- Campaigns with no clear product or goal — we work from a real brief, not vibes.
Brand questions, answered.
- What types of brands do you work with?
- Fightwear, recovery, nutrition, gyms, striking education and performance products. We focus exclusively on combat-sports.
- Do you work with creators outside Muay Thai, boxing and MMA?
- Our network is built around active fighters, coaches and technical creators in striking-led combat sports. We do not run generic fitness influencer campaigns.
- Do you guarantee performance metrics?
- No. We will share realistic benchmarks based on creator history and discipline, but we do not invent performance data.
- How are campaigns disclosed?
- Every paid partnership is labelled as an ad using clear terms or platform paid-partnership tools. See our Standards page for the full rules.
- What's a typical campaign budget?
- Budgets vary by format, creator profile and content volume. We work with brands at multiple scales and will be honest if a budget cannot support a credible campaign — rather than over-promising.
- How long does a campaign take to plan?
- From brief to first content live is typically two to four weeks, depending on creator scheduling, product shipping and review cycles.