How long does a product-test campaign run?

Typical campaigns run for a 2–4 week training block so creators can integrate the product into real sessions before publishing content.

Do creators give honest reviews?

Yes — creators are briefed to evaluate the product as they would for their audience. We do not script unrealistic claims and we expect every campaign to disclose paid partnership clearly.

What if the product doesn’t suit a creator’s style?

We surface fit concerns during shortlisting. If a product genuinely doesn’t suit a creator, we swap them out rather than push a forced fit.

Who owns the content?

Creators own the organic content by default; brands can license usage for paid social and ads, agreed in writing per campaign.

Service

Product-test campaigns for fightwear and combat-sports brands.

Place your product with active fighters and coaches who put it through real training — pads, bags, sparring prep, recovery — and publish short-form Instagram and TikTok content with clear ad disclosure.

Book a Brand Strategy Call Brief a Campaign

Close-up of black training gloves and white cotton hand-wraps on a fighter's hands

What a product-test campaign is

A combat-sports creator receives your product, integrates it into a training block, and publishes Reels, TikToks and Story sets that show how it performs in genuine training settings — not staged studio shoots.

Best products for this format

Anything used in active training where credibility matters more than aesthetics.

Gloves and hand-wraps
Shorts, rashguards and fightwear
Headgear and shin guards
Recovery products
Performance supplements (subject to standards)
Mouthguards and protective kit

Best creator types

Active fighters, coaches and technical reviewers who can evaluate the product against real training demands.

Deliverables

Each campaign agrees deliverables in writing.

Instagram Reels
TikTok videos
Story sets with clear ad disclosure
Optional usage rights for paid social

Example campaign structure

Brief and product brief → creator shortlist → product distribution → 2-week training block → content drafts → review → publish → reporting.

What brands receive

A managed end-to-end workflow — sourcing, briefing, content review, disclosure guidance and a campaign learnings report at close.

FAQ

Common questions.

How long does a product-test campaign run?: Typical campaigns run for a 2–4 week training block so creators can integrate the product into real sessions before publishing content.
Do creators give honest reviews?: Yes — creators are briefed to evaluate the product as they would for their audience. We do not script unrealistic claims and we expect every campaign to disclose paid partnership clearly.
What if the product doesn’t suit a creator’s style?: We surface fit concerns during shortlisting. If a product genuinely doesn’t suit a creator, we swap them out rather than push a forced fit.
Who owns the content?: Creators own the organic content by default; brands can license usage for paid social and ads, agreed in writing per campaign.

Want to scope a campaign?

Book a Brand Strategy Call Brief a Campaign