Brand-safe influencer marketing standards for combat sports.
Our campaigns are built around credible training content, clear disclosure and responsible brand partnerships.
What we don't run.
- Alcohol
- Gambling
- Betting
- Casino content
- Nightclub or party-led campaigns
- Sexualised visuals
- Questionable supplements
- Fake performance claims
- Interest-based finance campaigns
- Unsafe training claims
- Misleading transformation claims
Built for training-floor credibility.
How we manage every campaign.
Disclosure standards
Paid partnerships must be clearly labelled as ads. Creators should use clear terms such as “Ad”, “Advert” or “Advertisement”, or platform paid-partnership tools where appropriate. These are campaign standards, not legal advice.
Performance-claim rules
No invented stats, no implied medical benefit, no unverified weight-loss claims and no fabricated transformation results. Performance claims must reflect real, documented usage.
Creator conduct
Reliable communication, honest brand fit, respectful representation of training partners, and discipline-appropriate technique on screen.
Brand approval workflow
Briefs are agreed in writing, content is reviewed before posting, and amends are tracked through a single point of contact for both sides.
Usage rights
Usage scope, duration and channels are agreed per campaign. We do not assume open-ended rights without written agreement.
Reporting standards
Each campaign closes with a learnings report covering reach, engagement, content quality and creator feedback. We do not publish invented numbers.
Child-safety standards
For campaigns involving under-18 creators or audiences, we require explicit guardian consent, age-appropriate content, and additional review steps. We will decline campaigns that cannot meet these standards.
Conflict of interest
Creators must disclose competing partnerships, and we will not run campaigns where there is an undisclosed conflict of interest with another sponsor or product category.
Standards questions, answered.
- Are these standards legally binding?
- Our standards are campaign operating rules — they sit alongside, but do not replace, applicable law and platform policy. For UK campaigns, brands should also review ASA / CAP guidance with their own counsel.
- Do you publish invented or inflated performance metrics?
- No. We report what actually happened, contextualise it against credible benchmarks, and clearly flag anything we can't independently verify.
- Will you turn down work that doesn't fit?
- Yes — our exclusions list and brand-safety rules are not negotiable. We have and will turn down briefs that ask us to break disclosure, child-safety or claim-substantiation standards.
- What happens if a creator breaches the standards?
- We address it directly: amend or remove the content, refund where appropriate, and — for serious breaches — remove the creator from the network. Brands are kept informed throughout.
Run an ethical, brand-safe campaign with us.
Read more about ethical influencer campaigns for combat-sports brands.