Disclosure & creator standards in combat-sports campaigns
Standards are not a bolt-on. They are the structure that protects the brand, the creator and the audience. Here is how we think about them.
Disclosure
Every paid post must carry a clear ad / paid-partnership disclosure in line with platform and regulatory rules. We brief disclosure into the campaign at the script stage, not after the fact.
Exclusion list
We do not work with alcohol, gambling, casino, nightclub-led, sexualised, questionable-supplement, fake-performance, unsafe-training, misleading-transformation, interest-based-finance or undisclosed-advertising briefs. The exclusion list is published on our Standards page.
Creator conduct
Creators in the network commit to professional conduct, gym-floor safety, accurate product representation and prompt response to brand or platform corrections.
Why this matters commercially
Brands buying credible combat-sports content are buying trust. Anything that undermines trust — undisclosed ads, dubious claims, off-brand creator behaviour — costs the brand more than any short-term reach gain.